By Dominic Basulto – The White House, which includes staff from the 2008 campaign that pioneered the grassroots use of social media for presidential elections, signed up for the geo-location social network Foursquare. Participation on this network, which has attracted millions of users and is usually held up as the poster child for the “Gamification” trend, is being presented as a way for Obama to become more accountable to the electorate. But will it work?
When the concept of “gamification” entered the mainstream last year via a hugely popular video, there was talk that this “Game Layer” would soon be applied to every facet of our lives. Since that time, game mechanics, which tap into our inner psychology and apply the right behavioral triggers at the right time to inspire action, have been embraced by brands, celebrities, TV shows and media companies, so it was only a matter of time before a political celebrity like President Obama would embrace this game concept as well. more> http://tinyurl.com/452u839