Edit30 – Journalism is “writing characterized by a direct presentation of facts or description of events without an attempt at interpretation;” and journalism also is “Writing designed to appeal to current popular taste or public interest.”
CEOs and CMOs are not journalists and to expect that level of candor from them is unrealistic. They are in the business of promoting, not reporting. That is not to say that they want to lie, intentional mislead or withhold vitals facts.
Corporate communicators are not “journalists” and while they may often use the methods of journalists — they cannot be expected to be detached from the businesses they are in. more> http://edit30.com/?p=2922
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