By Braden Kelley – The world is changing and needs Social Business Architects. Gone is the epoch of the passive consumer, now customers want a say. At the same time, the quest for survival and growth is causing companies to stop looking at suppliers as someone to squeeze on price and instead as partners in innovation.
Social Business Architects use social media, digital communications, value analysis, and other collaborative tools to help organizations attract and engage customers, partners and employees to help the organization achieve its commercial goals. more> http://tinyurl.com/8xo87jg
- Social business: IBM (theneteconomy.wordpress.com)
- Top 3 of 5 Metrics to Measure Social Business Success (coolastory.blogspot.com)
- The Architecture of a Social Business – Dion Hinchcliffe (serve4impact.com)
- Social Media Business vs. Social Business (edelman.com.au)