By Christine Crandell – Companies of all types have jumped on the social bandwagon.
But, social media is not a destination; it is an enabler of business strategy. In and of itself, social media will not drive customer satisfaction, robust collaboration, or revenue. It’s like putting a toy sailboat in a pond and huffing and puffing into the sail to make it go.
For the past year “the pundits” and thought leaders like Brian Solis have been calling for social technology vendors to rethink how they deliver on the social promise. Lithium heard them and delivered a compelling vision at today’s (May 3, 2012) LiNC conference. more> http://tinyurl.com/6peo9ox
- A marketers guide to social media’s most important questions (newmediaandmarketing.com)
- Pros and Cons of Social Media (amaliavida.wordpress.com)