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By Niall Stanage – The first votes of the presidential election have already been cast — and in a battleground state. As of Sunday, 602 ballots had been returned by mail to election officials in North Carolina.
The fact that voting has already begun is an urgent reminder of the importance of the ‘ground game’ — the overarching term for the multiple methods by which campaigns try to maximize their vote through face-to-face contact, or via mail, email or phone.
The Obama campaign has a near-legendary reputation in this regard, built upon the field operation that propelled the then-senator to victory over Hillary Clinton and, later, John McCain in 2008. The Romney campaign, however, insists that it has an infrastructure in place that will level the playing field. more> http://tinyurl.com/97lfqup
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