By Steve Denning – But ‘customer’ is a problem: …
This recalls Chris Brogan’s rant in reaction to a newsletter from Jeff Bezos at Amazon [AMZN], “A Customer Is A Dirty Word.”
I am not a customer. I am not a user. I might be a client. I might be a member. I may even be a loyalist. But don’t call me a customer. “Customer” is a dirty word.
Maybe we need a new word? more> http://tinyurl.com/bychv7c
