BOOK REVIEW
Betterness: Economics for Humans (Kindle Single), Author: Umair Haque.
By Steve Denning – In an article entitled The Folly of Stretch Goals, Daniel Markovitz writes, “Let’s dispense, once and for all, with the managerial absurdity known as ‘stretch goals.’”
Well, no! Instead, let’s celebrate stretch goals.
Markovitz’s article shies away from stretch goals for several reasons:
- “Stretch goals can be terribly demotivating, overwhelming and unattainable”
- “Stretch goals foster unethical behavior”
- “Stretch goals can also — tragically — lead to excessive risk taking.”
Stretch goals need to be about human excellence, not about financial targets. Financial goals bring out the selfish gene that lurks in all of us. Instead, stretch goals need to appeal to what is best in us. more> http://is.gd/lMczMu
Related articles
- The Folly of Stretch Goals (blogs.hbr.org)
By Michael M. Crow – No one deliberately designed an economy in which these core drivers of success—innovation and technological advancements, manifested through new business formation and investment—push people off their farms, offshore their jobs and drive wages down in many sectors. Unfortunately, these have been the 
