Wanted – Social Business Architects

By Braden Kelley – The world is changing and needs Social Business Architects. Gone is the epoch of the passive consumer, now customers want a say. At the same time, the quest for survival and growth is causing companies to stop looking at suppliers as someone to squeeze on price and instead as partners in innovation.

Social Business Architects use social media, digital communications, value analysis, and other collaborative tools to help organizations attract and engage customers, partners and employees to help the organization achieve its commercial goals. more> http://tinyurl.com/8xo87jg

Related articles

• Social business: IBM (theneteconomy.wordpress.com)
• Top 3 of 5 Metrics to Measure Social Business Success (coolastory.blogspot.com)
• The Architecture of a Social Business – Dion Hinchcliffe (serve4impact.com)
• Social Media Business vs. Social Business (edelman.com.au)

Why Did You Become an Engineer?

Image by Jordanhill School D&T Dept via Flickr

By Alexander Wolfe – As this month’s question to the System & Product Design Engineering group on LinkedIn, we asked participants why they became engineers.

Most of our respondents used their youthful tinkering as an entrée into the profession.

“I was given a military textbook on basic electricity by my 7th grade teacher,” says Robert Seay. “Up to then I had rewired a few defective light fixtures… but I knew nothing about electricity…” more> http://is.gd/BiuPXc