Cities have to develop into successful brands

tNeBy Kevin Visdeloup

Modern cities must re-examine their role and purpose as well as define their appeal to ‘consumers’. They must distinguish themselves from their competitors and position themselves as a recognisable brand in an increasingly international market place. Relying on past glory is no longer enough. Today, successful companies and young talented people have lost hometown loyalties. They can choose where to cluster. Cities with distinctive characteristics, be they economic, cultural, environmental or life style, will attract the best companies and people.



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