Is The Goal Of A Corporation To Make Money?

The Leader’s Guide to Radical Management, Author: Steve Denning.

By Steve Denning – In the outpouring of comments on the two articles on the Ten Most Hated Jobs and The Ten Happiest Jobs was a continuing theme about the goal of a corporation. For many people, it seems as though the idea that the goal of corporation is to make money is one of the immutable truths of the universe.

The truth is that the ultimate goal of a corporation isn’t necessarily to make money. True, this is the goal of traditional management, and of many organizations in the Fortune 500. But it’s a choice made by those organizations, not a necessary fact.

A growing number of companies have chosen a different goal. more>



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