The Future of Retail

By Greg Satell – At the beginning of the dot com boom, many assumed that e-commerce would become an instant success. Eager VC’s threw money at just about any business plan that promised to end the drudgery of shopping with a few clicks of a mouse.

It didn’t work out all that well.

With all the huffing and puffing, e-commerce has a very small impact on total revenues. So how do you inject digital technology into the shopping experience?

The answer lies in what Daniel Rigby calls the “Omnichannel Organization.” more>


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s