A Guide to the Digital Advertising Industry That’s Watching Your Every Click


BOOK REVIEW

The Daily You, Author: Joseph Turow.
Being Digital, Author: Nicholas Negroponte.

By Joseph Turow – At the start of the 21st century, the advertising industry is guiding one of history’s most massive stealth efforts in social profiling. At this point you may hardly notice the results of this trend. You may find you’re getting better or worse discounts on products than your friends. You may notice that some ads seem to follow you around the internet. Every once in a while a website may ask you if you like a particular ad you just received. Or perhaps your cell phone has told you that you will be rewarded if you eat in a nearby restaurant where, by the way, two of your friends are hanging out this very minute.

But look beneath the surface, and a different picture emerges. We’re at the start of a revolution in the ways marketers and media intrude in — and shape — our lives. Every day, most if not all Americans who use the internet, along with hundreds of millions of other users from all over the planet, are being quietly peeked at, poked, analyzed and tagged as they move through the online world. Governments undoubtedly conduct a good deal of snooping, more in some parts of the world than in others. But in North America, Europe, and many other places, companies that work for marketers have taken the lead in secretly slicing and dicing the actions and backgrounds of huge populations on a virtually minute-by-minute basis. Their goal is to find out how to activate individuals’ buying impulses so they can sell us stuff more efficiently than ever before. But their work has broader social and cultural consequences as well. It is destroying traditional publishing ethics by forcing media outlets to adapt their editorial content to advertisers’ public-relations needs and slice-and-dice demands. more> http://is.gd/AQDRuB

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