In Praise Of Stretch Goals


Betterness: Economics for Humans (Kindle Single), Author: Umair Haque.

By Steve Denning – In an article  entitled The Folly of Stretch Goals, Daniel Markovitz writes, “Let’s dispense, once and for all, with the managerial absurdity known as ‘stretch goals.’”

Well, no! Instead, let’s celebrate stretch goals.

Markovitz’s article shies away from stretch goals for several reasons:

  • “Stretch goals can be terribly demotivating, overwhelming and unattainable”
  • “Stretch goals foster unethical behavior”
  • “Stretch goals can also — tragically — lead to excessive risk taking.”

Stretch goals need to be about human excellence, not about financial targets. Financial goals bring out the selfish gene that lurks in all of us. Instead, stretch goals need to appeal to what is best in us. more>


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