Twitter becomes a key real-time tool for campaigns

By Karen Tumulty – The six-year-old microblogging site came into its own this presidential cycle, but the past few weeks have demonstrated how clearly it has become the tool of choice for getting something into the political bloodstream, from manufacturing a battle over who can be called a working mom to building a movement around a piece of legislation.

And the fact that the president is now incorporating hashtags into his speeches shows how Twitter is redefining the means by which politicians shape, distribute and refine their messages. Campaigning in 140 characters or less provides almost instant feedback, which campaigns use to figure out what is working and what isn’t, even before it hits the blogs, much less the traditional media outlets. more> http:/d//is.ghljJhF


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