Social media a boon for businesses, but creates security quagmire

English: Infographic on how Social Media are b...

English: Infographic on how Social Media are being used, and how everything is changed by them.
(Photo credit: Wikipedia)

By Ellen Messmer – Social mediaFacebook, Twitter, LinkedIn, Google+ and so forth — has become a way of life for companies and their employees to interact with the public, but beating back the fraudsters that try to prey on customers, not to mention keeping employees from spilling sensitive data, is becoming a full-time job for many.

Setting up the equivalent of a corporate blockade to social media is a “limited” approach at best, says Gary Loveland (principal, national security leader at PricewaterhouseCoopers), for the obvious reason that someone can get to Facebook or other sites using a personal mobile device or a home network. Security education of employees from the day they hire on is necessary to drive the message home to them about the risks that social media pose, even while businesses monitor sites to see what’s being said about the company. “It’s about coming to grips with reality on this.” more>


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