Even Monitor Didn’t Believe In Five-Forces Analysis!


By Steve Denning – Unfortunately the recognition of the lack of utility of the Five Force analysis has not yet reached business schools, many of which continue to teach it as the unquestionable gospel. Moreover, if one looks as the thousands of business cases that consulting firms use to recruit new staff from business schools, one can also observe precisely the same mindset: it is the Five Forces mindset that determines “the right answer” to the problem at hand. Harvard Business Review republished Porter’s 1979 article in 2008 with only slight modifications, with the insinuation that it reflected eternal wisdom. more> http://tinyurl.com/cog252w

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