By Kevin Prendeville – During the past several years the tables have turned on a number of large high-tech companies as several market leaders have become followers, and several followers have become market leaders. The dramatic change has pivoted on the ability of these market followers to leverage investments in product development processes to deliver more innovative and impactful products than the leaders. These processes, known as Product Lifecycle Management (PLM), extend from idea generation, through product market launch, to product retirement.
Today’s business environment requires that top management views PLM as a strategic corporate asset, a cross-functional, enterprise-wide business discipline that augments innovation, helps drive significant revenue growth, and reduces costs of activities ranging from engineering rework to regulatory compliance. more> http://tinyurl.com/cqrmfjm