It’s Official! The End Of Competitive Advantage


The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business, Author: Rita Gunther McGrath.

By Steve Denning – “Strategy is stuck,” Professor McGrath’s book tells us. “Virtually all strategy frameworks and tools in use today are based on a single dominant idea: that the purpose of strategy is to achieve a sustainable competitive advantage. This idea is strategy’s most fundamental concept.”

The problem, says Professor McGrath, is that competitive advantage is transient, not sustainable. To operate, we need a new set of assumptions about how the world works and “a new playbook to compete and win when competitive advantages are transient.” more>



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