Big Bang Disruption: Strategy in the Age of Devastating Innovation, Authors: Larry Downes and Paul Nunes.
By Steve Denning – With Big Bang Disruption, entire product lines or whole markets can be obliterated as customers defect en masse and flock to a product or service that is better, cheaper, quicker, smaller, more personalized and convenient all at once. Disrupters can come out of nowhere and go global very rapidly.
There is now only one strategic function: be the best. You must strive to be the lowest cost provider of all the elements of value the customer seeks, and be able to provide that in a customer intimate way. more> http://tinyurl.com/pbq9odg