A ‘Crisis’ in Online Ads: One-Third of Traffic Is Bogus


By Suzanne Vranica – Billions of dollars are flowing into online advertising. But marketers also are confronting an uncomfortable reality: rampant fraud.

The fraudsters erect sites with phony traffic and collect payments from advertisers through the middlemen who aggregate space across many sites and resell the space for most Web publishers. The identities of the fraudsters are murky, and they often operate from far-flung places such as Eastern Europe. more> http://tinyurl.com/ml2ye8o

Related>

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s