By Suzanne Vranica – Billions of dollars are flowing into online advertising. But marketers also are confronting an uncomfortable reality: rampant fraud.
The fraudsters erect sites with phony traffic and collect payments from advertisers through the middlemen who aggregate space across many sites and resell the space for most Web publishers. The identities of the fraudsters are murky, and they often operate from far-flung places such as Eastern Europe. more> http://tinyurl.com/ml2ye8o
- When Tweets Are Tracking Devices, Megan Garber, Atlantic