Is Adobe’s Bold Move Setting It Up To Be Disrupted?


By Steve Denning – Instead of forking out up to $2,600 for Creative Suite, its flagship design package, on a disc, customers can now use its Creative Cloud service, which offers the same applications (plus a few additional ones) online, with a 12-month subscription costing $50 a month, or a month-by-month fee of $75.

While it’s heartening to see Wall Street for once not totally obsessed by the short-term, one can also ask: is this a bold, creative customer-friendly management decision, as The Economist suggests?

Or could it be a desperation move MOVE -1.15% in the form of a financial gadget that is aimed at covering up a lack of innovation? more> http://tinyurl.com/ooknzwf

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