How corporate America can create better jobs

By Thomas A. Kochan – It’s possible if you look at companies such as Southwest Airlines and Costco that provide great returns to shareholders and great jobs for employees.

It starts with values. CEOs and other top leaders value what their employees can bring to the competitive table. They hire people for both their technical skills and their motivation to work together for the mission and goals of the enterprise.

These companies adopt business strategies that stress quality, innovation, customer service, and productivity as drivers of profitability as opposed to competing solely on being the lowest-cost and lowest-quality producer. more>

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