How to Win Friends and Influence People, Author: Dale Carnegie.
Influence: The Psychology of Persuasion, Author: Robert Cialdini.
By Kevan Lee – The three steps in between the physiological needs and the fulfillment needs are where marketing most directly applies.
In Maslow’s pyramid [2, 3, 4], the descriptions for these needs don’t exactly have a marketing perspective to them, so it requires a little creativity to see how you can tailor your message to fit these needs. more> http://tinyurl.com/kwvygux