How To Use 10 Psychological Theories To Persuade People


BOOK REVIEW

How to Win Friends and Influence People, Author: Dale Carnegie.

Influence: The Psychology of Persuasion, Author: Robert Cialdini.

By Kevan Lee – The three steps in between the physiological needs and the fulfillment needs are where marketing most directly applies.

  • Safety
  • Belonging
  • Esteem

In Maslow’s pyramid [2, 3, 4], the descriptions for these needs don’t exactly have a marketing perspective to them, so it requires a little creativity to see how you can tailor your message to fit these needs. more> http://tinyurl.com/kwvygux

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One response to “How To Use 10 Psychological Theories To Persuade People

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