Why Two CEOs Are Better Than One

By Thomas C. Lawton – Most companies approach nonmarket strategies from two distinct, separate perspectives: a legal and regulatory stance and a community relations and public affairs one, which were often poorly coordinated.

A much better strategy is for companies to create a second CEO C-Suite-level role that marries those perspectives: we call this executive the Chief External Officer. more> http://tinyurl.com/qazdta8


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