By Derek Thompson – Simply labeling a food as “healthy” makes it taste worse. But what tricky qualities make unhealthy food taste healthy?
Researchers asked participants to eat bite-sized brownies while watching TV (fun!). Some of the brownies were hard and some were soft. Subjects ate more soft brownies when they weren’t prompted by any questions. But when they were told to think about calorie content, they switched and suddenly ate more rough brownies.
To the eating brain, harder-to-eat equals healthier-to-eat. more> http://tinyurl.com/nmnqfl8