From CEO ‘Takers’ To CEO ‘Makers’


By Steve Denning – The rotten foundations of shareholder value theory in the writings of Friedman and Jensen are now lost to the public view.

Business schools in particular have a responsibility to stop teaching shareholder value in their core curriculum to their students and start systematically teaching the better idea: the primary purpose of the corporation is to serve customers’ interests.

Business schools must recognize that it is not enough to teach Customer Capitalism as an optional subject. Textbooks that teach shareholder value theory as a basic assumption must be discarded. more> http://tinyurl.com/pe3bvbb

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