So how does it work?
With multiple business models. Mike Rhodin, IBM’s senior vice president responsible for Watson, told me, “There are three core business models that we will run in parallel.
The first is around industries that we think will go through a big change in “cognitive” [natural language] computing, such as financial services and healthcare.
The second is where we see similar patterns across industries, such as how people discover and engage with organizations and how organizations make different kinds of decisions.
The third business model is creating an ecosystem of entrepreneurs. We’re always looking for companies with brilliant ideas that we can partner with or acquire. more> http://tinyurl.com/lp6cnqp