Neuromarketing — You’re Doing It Wrong


By Douglas van Praet – By better understanding the real motives of our decisions we can facilitate a non-zero sum exchange, creating both powerful brands and satisfied customers.

As neuroscientist Read Montague explains, “Evolution has essentially bootstrapped our penchant for intellectual concepts to the same reward circuits that govern our animal appetites.

“The guy who’s on hunger strike for some political cause is still relying on his midbrain dopamine neurons, just like a monkey getting a sweet treat.” more> http://tinyurl.com/p59ffky

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