By Kevin Kelly – The internet is a tracking machine. It is engineered to track. We will ceaselessly self-track and be tracked by the greater network, corporations, and governments. Everything that can be measured is already tracked, and all that was previously unmeasureable is becoming quantified, digitized, and trackable.
We’re expanding the data sphere to sci-fi levels and there’s no stopping it. Too many of the benefits we covet derive from it. So our central choice now is whether this surveillance is a secret, one-way panopticon — or a mutual, transparent kind of “coveillance” that involves watching the watchers.
The first option is hell, the second redeemable. more> http://tinyurl.com/nty5w3v