Tag Archives: Brand

Without A Trace


Acsis – “We are in an age when consumers are too savvy to rely on brand loyalty anymore,” said John DiPalo, Chief Technology Officer for Acsis, Inc. “People want more than just reassurances that their medicine and food products are safe.”

With more companies outsourcing for raw materials and distribution, having end-to-end visibility in a supply chain is an absolute necessity in order to ensure public safety, as well as brand protection. While branding is the proven means of gaining consumer loyalty, there is downside — the stronger the brand, the greater the risk. A global brand’s strength can become a liability overnight if tainted with a product quality issue such as a food or medication scandal. more> http://tinyurl.com/abp7pxv

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