By David B. McLennan – These ads matter — but not in the ways that the candidates and their campaign consultants hope they do. When the negative barrage of ads is over, the winner will likely emerge with an approval rating well under 50 percent.
Majority of winning candidates take office without the majority support of the citizens they represent. They can no longer legitimately cite the “will of the people” in proposing legislation — because they are not in a position of strength when it comes to public support. Elected officials now often have little or no honeymoon period – even with the voters who supported them. more> http://tinyurl.com/l6vox44