Swiss Secrecy Besieged Makes Banks Fret World Money Lure Fading


By Elena Logutenkova – When UBS AG (UBSN) celebrated its 150th anniversary in Zurich last month with 600 guests dining on Ossetra caviar and Wagyu beef, there was no jubilation in the executives’ speeches.

Trust “cannot be tied to a far-dated founding year; trust constantly has to be won anew,” Chairman Kaspar Villiger told guests at the dinner prepared by Philippe Rochat, the Swiss chef whose restaurant is one of two in the country to earn three Michelin stars. “Reputation is the most important capital for a bank. It takes just a thoughtless action to lose it and the sweat of thousands to rebuild it.”

Switzerland is the biggest manager of offshore wealth in the world, with about a 27 percent share, according to the Boston Consulting Group’s 2011 Global Wealth report. Clients from Germany, Italy, Saudi Arabia, the U.S. and France make up about 42 percent of all offshore wealth managed in the country. more> http://tinyurl.com/74evop9

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